Dove Color Care Shampoo, 400ml

Color-treated hair requires special care to maintain softness, strength and vibrancy. Frequent coloring, heat styling and environmental exposure can weaken hair and dull its shine over time. That’s why, at Dove, we created Bio-Protein Care Technology, backed by 10 years of research. Discover the NEW Dove Color Care Shampoo, infused with Vitamin C. With Bio-Protein Care Technology, this shampoo reverses signs of damage to the hair cuticle, regenerates hair’s strength, and restores hair vitality. It deeply nourishes the hair to help protect color vibrancy and maintain long-lasting shine*, keeping your colored hair smooth, healthy-looking and full of life after every wash. This shampoo is made for colored hair. Directions for use: Apply Dove Color Care shampoo to wet hair, lather and rinse. Avoid contact with eyes. If the product gets into eyes, rinse thoroughly with warm water. For better results: Use this Dove Color Care shampoo with the Dove Color Care Conditioner to complete your hair care routine and deliver enhanced color protection. At Dove, we believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential. *vs non-conditioning shampoo.